Custom Research & Consulting
Overview
The Custom Research group helps businesses of all kinds create effective Internet and high-tech business and market development strategies. Custom Research analysts possess both the domain knowledge and research expertise to develop structured, detailed research and analysis in response to a wide variety of client-specific issues.
Every custom engagement delivers personalized and in-depth data, strategic analysis, and recommendations. Some of the more typical engagements include the following:
- Market opportunity assessment: Provides an in-depth evaluation of specific opportunities in the marketplace
- Product road map testing (or defining road maps or hypothesis testing): Tests specific hypotheses for vendors and service providers to sell and market new products/technologies
- Competitive analysis: Evaluates a vendor's or service provider's position in the market through competitive profiling and analysis
- Business and technology strategy consulting: Assesses whether adoption and/or deployment of specific technologies or Web-based business strategies is appropriate for a given business
See examples of recent custom projects.
In each Custom Research project, analysts utilize a variety of research methodologies, including the following:
- Survey Design, Administration, and Data Analysis
- Consumer panels
- Executive/B-to-B panels
- Executive Interviews with Market Leaders and Key Technology Adopters
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Web Site Evaluations
- Market Forecast Model Development
- Focus Groups
Custom analysts expand on the full breadth of JupiterResearch's existing research and can also focus on markets not explicitly covered by JupiterResearch's syndicated research topics.
To find out how JupiterResearch's Custom Research and Consulting services can help your company, or to request a proposal for your specific research needs, please click here.
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