Site Analysis
JupiterResearch Site Evaluation services provide everything Web business managers need to know to take best advantage of their Web site. Our customized Single Site Analysis and Comparative Site Analysis packages help clients implement industry best practices and provide actionable advice for improving the usability and design of their Web site.
Single Site Analysis
The Single Site Analysis is for businesses that want an overall critique of their Web site's design and functionality. The Single Site Analysis assesses a client's Web site along several key criteria that are customized for each Web site. These criteria generally come from five categories: content and messaging, navigation, search, user account management/customer service, and design. The results provide actionable recommendations that can rapidly improve the user experience and effectiveness of the site for its target audience.
The Single Site Analysis is a high value service that:
- Provides objective feedback on site quality
- Helps ensure managers focus on and prioritize Web development efforts
- Helps ensure adherence to online best practices
- Helps prevent common errors in Web site design and administration
Methodology
The key criteria that are evaluated in a Single Site Analysis are derived from the following categories:
- Content and messaging
- Navigation
- Search
- User account management
- Design
JupiterResearch may review up to 25 different criteria from among these five categories.
Comparative Site Analysis
The Comparative Site Analysis evaluates a client's Web site and makes direct comparison to other competitive sites or industry best practices. JupiterResearch collaborates with the client to identify all sites for analysis and to generate a customized set of criteria upon which each site will be evaluated. The results of this study provide actionable recommendations for improving the usability and design of the client's Web site. In addition, the client is offered an objective review of its site relative to competitors or industry best practices, thereby offering JupiterResearch's perspective on the client's position in a specific market.
Methodology
A customized set of up to 25 criteria is developed based upon specific client goals. Criteria can include but are not limited to such key issues as:
- Site layout (look and feel of site, site navigation, etc.)
- Content and messaging
- Functionality (search, task facilitation, registration/log-in etc.)
- Customer service
Deliverables
Site evaluations are performed by JupiterResearch analysts who have years of Web site analysis experience. The process includes an initial meeting with the client to review needs, in-depth analyst review, and presentation of results.
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