Research and Advice for Uncertain Economic Times
We are confronting a global economic crisis that will have implications for consumers and businesses for many months to come. Recent and upcoming research from Jupiter can help you navigate these challenging times to manage risk and profit from opportunities.
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Recent Research
Media Buying: Making Smart Decisions with Tight Budgets
Michael Greene | Advertising & Branding | November 2, 2008
Consumers are cutting back on holiday and leisure spending but will be doing more online research. Careful segmentation can help marketers make their spending go farther in tight times.
Travel and Advertising in a Slowing Economy
Traveler Behavior in a Slowing Economy
Diane Clarkson | Travel | October 29, 2008
Online travel advertisers are shifting spending from offline to online in response to the economic slowdown. This research allows travel marketers to benchmark themselves against others in the market as they adjust their plans for the downturn.
US Online Holiday Retail Forecast, 2008
Patti Freeman Evans | Retail | October 21, 2008
Jupiter’s forecast of online holiday spending in a down economy.
Online Vacation Packages: Identifying Competitive Opportunities on Providers' Web Sites
Diane Clarkson | Travel | October 1, 2008
JupiterResearch has identified price savings to be the most important factor motivating consumers to purchase bundled travel products. Price sensitivity is likely to intensify in a down market. Providers should ensure their Web sites speak to consumers’ concerns.
Internet TV: Making Free Pay
Nick Thomas | European Media | September 30, 2008
The market for paid online content will be modest in size, and its growth will not be helped by an economic slowdown. This may be the time to emphasize free content offerings to build audience, rather than banking too heavily on paid content revenues.
Television and Filmed Entertainment Spending: Understanding Consumer Behavior in Challenging Economic Times
Bobby Tulsiani | Television & Filmed Entertainment | September 26, 2008
Consumers say they will curtail spending, including media and entertainment spending, as a consequence of the current economic conditions.
Agency Agenda: Advertisers' Hot Buttons and Pain Points
Michael Greene | Advertising & Branding | September 22, 2008
Economic uncertainties have diminished agencies’ confidence about continued growth in billings. In uncertain times, agencies will need to address advertisers’ pain points.
US Paid Search Forecast, 2008 to 2013
Evan Andrews | Search Marketing | September 22, 2008
The slowing of the US economy and shifting of resources to search-engine optimization as a way to fight keyword inflation could reduce growth that paid search marketing has enjoyed in previous years.
Global Online Retail: Navigating Successful International Expansion
Zia Daniell Wigder | Web Globalization | May, 14, 2008
Low dollar values, a slowdown in the US economy, and a rapidly shifting global Internet population have all prompted online retailers to consider international markets as key to their growth strategies.
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Recent Analyst Weblogs
TV
Cannibals - Will the Economic Downturn Push them to Cut
Cable?
Bobby Tulsiani | October 13, 2008, 11:27
PM
Details
of the Fed's 9 Bank Bailout Plan Become Clear
Ed Kountz |
October 13, 2008, 08:15 PM
Economic
Crunch Impacts on Mobile & Home Broadband
Ian Fogg |
October 13, 2008, 08:24 AM
Online
Sales and the Economic Environment: Q2 Update
Patti
Freeman Evans | August 21, 2008, 10:12 PM
OTA's
losing online hotel share
Diane Clarkson | June 06, 2008,
01:12 PM
Thoughts
on the Display Market During Recession
Emily Riley | May
19, 2008, 03:42 PM
(Advertising)
Armageddon?
David Card | November 26, 2007, 04:29
PM |
For More Information
For expertise and
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Upcoming Research
General
Assessing the Impact of the Economic Crisis in
Jupiter’s Market Forecasts
Online Behavior & Demographics
Personal Technologies & Access
Multi-Play Services: Navigating a Maturing Broadband Market during a
Downturn
Home Broadband & Communications
Next Generation Broadband Platforms: Assessing the Shift to Wideband in
a Challenging Economic Climate
Home Broadband &
Communications
VOD in Europe: Competing with DVD and the Economic Downturn
European
Digital Home
Marketing & Advertising
Making Smart Media Buying Decisions with Limited Budgets
Advertising
& Branding
US Category Advertising Forecast, 2008 to 2013: Sizing the Market in a
Downturn
Advertising & Branding
Mobile Marketing Forecast, 2008-2013: Maintaining Growth in a
Downturn
Mobile Marketing & Media
Mobile Content: Smart Strategies in a Slowdown
Mobile Marketing &
Media
E-mail Marketing in an Economic Downturn: Tactics to Create Efficiency
E-mail Marketing
Creating Win-Win Relationships: Maximizing Email Vendor Selection In a
Slowdown
E-mail Marketing
The Relevancy Imperative: Balancing Opportunities While Managing Marketing
Costs
E-mail Marketing
Search Marketing Agencies: Navigating Client Value in a Challenging
Economy
Search Marketing
Search Vendor Strategies: Getting the Most for Your Money
Search
Marketing
Justifying Social Media Spending in a Downturn
Social
Marketing
Web Technologies & Operations
Consumers and the Credit Crisis: Analyzing the Impact of the Downturn on
Online User Habits
Payments & Transactions
Web Site Spending and Governance, 2008: Funding Site Development Amid
Declining IT Spending
Site Technologies & Operations
Media Focus
Ad Sales Strategy 2009: Addressing Advertisers’ Hot Buttons During Economic
Turmoil
Online Media & Programming
Networked Media: Doing More with Less
News & Information
Local Info: Incumbent Advantage as Start-Ups Struggle
News &
Information
Industry Focus
Health Management Services: Assessing Consumer Demand and Provider
Preferences
Health
US Online Holiday Retail Forecast 2008: Maximizing Opportunity within Tough
Retail Climate
Retail
Executive Survey: Prioritizing Online Experience Investments in the Context
of a Challenging Economy
Retail
US Online Retail Forecast 2008-2013: Managing Through Short Term Softness
toward Longterm Growth
Retail
Travel and the slowing Economy Part 2: Developing Strategies Based on
Traveler's Changing Behavior
Travel
Travel and the slowing Economy Part 1: Assessing the Impact of the Economic
Climate on Travel
Advertising
Travel | 
