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Music
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Overview
Music assists record labels, retailers, music media and youth marketers in planning digital music strategies. Downloads, subscription services and ring tones are where the growth is but they haven't compensated for CD sales declines. With extensive online consumer and teen surveys and detailed customer segmentation analysis, Music also helps marketing executives target customers online and use the Internet as an efficient platform for marketing music products and programming. It balances coverage across digital distribution, cannibalization/piracy, Internet promotion, audience cultivation and brand marketing.
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Research Topics
- Audience Development
- Community (Playlists, Recommendations)
- Devices & Players
- Digital Rights
- Downloads & Subscriptions
- Music Retailing
- Peer-to-Peer Networks
- Radio (including Satellite)
- Record & Artist Promotion
- Ring Tones & Mobile Music
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Digital Music in Japan
Assessing the Dominance of Mobile
Concept Report
Mark Mulligan -
October 10, 2008
In July 2007, the single "Flavor of Life" by EMI artist Utada Hikaru sold more than seven million copies in Japan across all digital formats, including Internet downloads, mobile over the air (OTA), true tones, and video.
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Online Radio and Webcasting
Maximizing Revenue to Survive
Concept Report
Sonal Gandhi -
October 3, 2008
With royalties going through the roof, Webcasters have never been under greater pressure to increase revenue.
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Teen Music User Segmentation
Identifying the Best Prospects
Concept Report
Sonal Gandhi -
August 2, 2008
Just like adults, teens fit well into JupiterResearch's music segmentation model.
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Music Influencers
Marketing to an Audience of Trend Setters
Concept Report
Sonal Gandhi -
July 10, 2008
As with fashion and consumer technology, trend setters play a vital role in music consumption.
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Selling Digital Downloads
Targeting Music Aficionados and Freeloaders
Concept Report
Mark Best -
May 24, 2008
JupiterResearch estimates that sales of digital music downloads exceeded $1.1 billion in 2007 and will grow rapidly (39 percent) in 2008 to reach $1.6 billion.
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On-Demand Music Services
Jump-starting a Sluggish Market with Ad-Based Models
Concept Report
David Card -
February 14, 2008
On-demand subscription music services have been around for six years—they're older than Apple's iTunes Music Store—yet the business is sluggish. Now, a handful of ad-supported free services are emerging.
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US Portable Music Device Forecast, 2007 to 2012
Concept Report
Michael Greene -
November 30, 2007
Next-generation MP3 players have arrived, and music phones are on the rise, but consumers are still waiting for a device that offers music store choice.
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US Music Forecast, 2007 to 2012
Vision Report
David Card -
November 15, 2007
In 2006, US digital music sales grew over 30 percent, surpassing $1 billion for the first time. That's still a pretty small market compared with the declining $9.6 billion CD business, but digital music is where the growth is.
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Online Music Buyers
Leveraging Digital Downloads
Concept Report
Michael Greene -
October 12, 2007
According to industry trade groups, CD sales in the US were down 13 percent in 2006, and another 19 percent in the first half of 2007. Digital spending is not making up the difference.
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Teen Music High Spenders
Super-Serving the Best Customers
Concept Report
David Card -
August 9, 2007
Early indications are that 2007 is going to be a bad year for US music sales, and digital music isn't making up the difference.
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3 UK Makes Music Key to the Mobile Value Proposition
Case Study
Joe Laszlo -
June 25, 2007
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Mobile Music
Targeting Impulse Purchases and Purchasers for Over-the-Air Downloads
Vision Report
Joe Laszlo -
June 25, 2007
An increasing number of consumers are adopting music-capable and music-optimized handsets, but the music and mobile industries are likely to find that use of music functionality fails to meet expectations.
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