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Retail
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Overview
Retail analyzes online commerce best practices not only to help companies maximize online sales, but also to help increase their influence on off-line sales. The online shopping population is maturing, yet the number of online retail competitors continues to grow. Drawing on consumer surveys that quantify consumer attitudes as well as their online researching and purchasing habits, market forecasts and category-specific studies, retailers can use this coverage area to ensure their Web sites are competitively positioned at present and into the future.
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Research Topics
- User-Generated Content
- Consumer Attitudes & Behavior
- Content Development
- Measurement & Analysis
- Merchandising & Product Presentation
- Multichannel Retail Operations
- Retail & Holiday Forecasts
- Retail Marketing
- Retention & Loyalty
- User Experience
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Recommendation Technologies
Analyzing Recognition, Relevance, and Returns
Concept Report
John Lovett -
September 15, 2008
Customer-behavior data are rapidly amassing for online retailers in both volume and valuable insights. Site operators are seeking methods to glean knowledge from the data to provide the right products to the right customers at the right time.
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Young Online Buyers
Understanding and Targeting Consumers Ages 18 to 24
Concept Report
Patti Freeman Evans -
September 5, 2008
Retailers examine the behavior of younger customers to capture current sales opportunities and inform future strategies.
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Hanover Direct Manages New Data Point to Capture Customer Intent and Increase Return on Ad Spending
Case Study
Patti Freeman Evans -
July 26, 2008
Weehawken, NJ-based Hanover Direct, Inc. (HDI) and its business units provide quality, branded merchandise to consumers through a portfolio of catalogs and e-commerce platforms. Hanover brands include Scandia Down Online, The Company Store, Company Kids, Domestications, Silhouettes, International Male, and Undergear. Coremetrics is a leading provider of digital marketing optimization solutions.
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Large Multichannel Apparel Retailer Uses Loyalty Program to Enhance Quality Assurance Process on Site Relaunch
Case Study
Patti Freeman Evans -
July 26, 2008
This large multichannel retailer is based in the US, operating catalog, store, and online businesses.
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US Online Retail Consumer Survey, 2008
Attracting and Retaining 21st Century Customers
Vision Report
Patti Freeman Evans -
July 26, 2008
The growth of all types of online and off-line information resources presents shoppers with unprecedented options when they are deciding what to buy. Retailers are trying to understand how consumers are interacting with these resources to maximize their opportunities to acquire and retain buyers.
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Retail Marketing
Attracting Green Online Buyers
Concept Report
Patti Freeman Evans -
June 7, 2008
As the groundswell of environmental concern overtakes US consumers, online retailers are trying to understand how to reach eco-minded users.
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Gift Card Sales
Exploiting a Post-Holiday Retail Sales Opportunity
Concept Report
Patti Freeman Evans -
May 31, 2008
Gift card sales continue to increase during the holiday season (November and December), and retailers are trying to understand the sales opportunity this trend represents.
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US Online Affiliate Marketing Forecast, 2007 to 2012
Concept Report
Patti Freeman Evans -
May 17, 2008
Affiliate marketing continues to play a key role in online marketers' ability to reach and acquire customers.
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Holiday 2007 Postmortem
Comparing Online and Off-line Sales Growth
Concept Report
Patti Freeman Evans -
April 16, 2008
A shaky macroeconomic environment put a damper on the overall holiday shopping season (i.e., November and December), but the online channel remains relatively insulated from these pressures.
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Fair Indigo Launches with Process, Systems, and Organization Aligned Across All Channels
Case Study
Patti Freeman Evans -
March 30, 2008
Fair Indigo is a multichannel retailer located in Madison, Wisconsin dedicated to selling apparel and accessories made by companies implementing fair-trade practices.
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QVC Evolves from Supportive but Siloed Multichannel Organization to One That Understands Customer Impact Across All Channels
Case Study
Patti Freeman Evans -
March 30, 2008
QVC, one of the largest multimedia retailers in the world, broadcasts live 24 hours a day, 364 days a year. Founded in 1986 by Joseph Segel, QVC is a wholly owned subsidiary of Liberty Media Corporation, attributed to the Liberty Interactive Group. In terms of revenue, QVC is ranked the second largest television network in the US after CBS (according to Broadcasting & Cable 2005 revenue estimates). QVC had net sales totaling more than $7 billion in 2006, and QVC.com achieved sales of over $1 billion in 2006.
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US Online Retail Executive Survey, 2007
Organizing for Success in an Increasingly Complex Environment
Vision Report
Patti Freeman Evans -
March 30, 2008
As the online portion of multichannel retailers' overall business increasingly influences the whole, retailers are seeking optimal organizational structures and integration initiatives.
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