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US Paid Search Forecast, 2008 to 2013
Concept Report
Evan Andrews -
September 22, 2008
JupiterResearch revised its 2008 forecast slightly upward, with total paid search spending continuing to expand.
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What's Your Quality Score?
Tactics for Campaign and Landing Page Optimization
Concept Report
Evan Andrews -
July 28, 2008
Search engines look beyond click-through rates (CTRs) and maximum bid amounts when determining how to rank their paid search results, weighting additional factors that look outside campaigns themselves.
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Power Searchers
Catering to the Most Valuable Search Users
Concept Report
Evan Andrews -
June 24, 2008
Search engines are scrambling to differentiate themselves by offering new tools and services—from universal and mobile search to tool bars and other applications (e.g., personalization).
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Search Arbitrage and Affiliate Marketing
Evaluating Policies and Managing Partnerships
Concept Report
Evan Andrews -
April 30, 2008
Search marketers and agencies face competition for customers as savvy affiliates increasingly use search arbitrage to divert traffic through their pages, thus competing for the same lead or sale and potentially damaging brand reputation.
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ShopLocal Uses Search Engines to Increase Discovery
Case Study
Barry Parr -
April 25, 2008
ShopLocal helps retailers drive in-store sales using the Internet. Its customers include nearly all of the major big-box retailers, including Best Buy, Target, Circuit City, and Kohl's. ShopLocal provides a facility for retailers to distribute their weekly flyers to consumers by ZIP code on the retailer's Web site, and helps consumers find products locally using ShopLocal.com.
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Think Locally, Search Globally
Exploiting the Local Influence of Search
Vision Report
Barry Parr -
April 25, 2008
Traditionally, local media have seen their Web sites as destinations that users find by name. Currently, leading local brands must acknowledge that search engines are playing a larger role in how online users find things locally as well as globally.
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Topix Aggregates News Stories to Create Search-Friendly Local Pages
Case Study
Barry Parr -
April 25, 2008
Topix is a news aggregator based in Palo Alto, CA. One of the site's key strengths has been its use of keywords to improve the targeting of Google ads on its pages.
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Search Marketing and Analytics
Making Sense of the Data Overload
Concept Report
Sapna Satagopan -
January 28, 2008
Marketers must align their analytics tools with search marketing goals to effectively track performance.
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Local Search
Three-Way Competition Focuses on Business Listings
Concept Report
Sapna Satagopan -
December 12, 2007
Search engines remain in the best position to gain and direct local search traffic, as both yellow pages publishers attempt to transition off-line users and sites heavy on consumer content try to augment their user bases.
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US Paid Search Forecast, 2007 to 2012
Concept Report
Sapna Satagopan -
November 27, 2007
Spending on paid search continues to surge, forcing JupiterResearch to upwardly revise its forecast.
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Keyword Management
Identifying Effort-Intensive Processes to Automate
Concept Report
Sapna Satagopan -
November 19, 2007
Advertisers need support in keyword discovery, management, and performance evaluation to successfully grow campaigns.
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Budgeting for Search Marketing
Optimizing Flexible Budgets to Manage Rising Costs
Concept Report
Sapna Satagopan -
October 9, 2007
Marketers face various challenges in planning budgets as search spending increases.
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