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E-mail Marketing



Overview
E-mail Marketing helps businesses improve the effectiveness of their e-mail marketing efforts. Getting messages delivered to the correct target audience is becoming increasingly difficult. New tools and tactics and increasingly complex processes are required to maximize the performance of e-mail campaigns. Leveraging years of direct marketing experience; benchmarking data; comprehensive consumer, marketing executive and vendor surveys as well as JupiterResearch's deep understanding of today's e-mail marketing challenges, E-mail Marketing provides the most comprehensive analysis of the vendors and the obstacles and opportunities facing marketers today.

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  Research Topics
  • Acquisition/Registration
  • Consumer E-mail Usage & Behavior
  • Customer Retention
  • Deliverability
  • E-mail Marketing Infrastructure
  • Marketing Operations & Management
  • Measurement and Optimization
  • Multichannel Marketing
  • Segmentation, Targeting & Personalization
  • Vendor Selection
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E-mail Delivery Optimization Tactics
Maximizing Inbox Delivery Rates
Concept Report
David Daniels - September 3, 2008

The delivery landscape is continually changing, presenting a persistent challenge for e-mail marketers.
E-mail Marketing to Small Businesses
Assessing E-mail Attitudes and Behavior to Optimize Marketing
Concept Report
David Daniels - August 12, 2008

E-mail marketing is an efficient tool for pushing small businesses through the consideration and purchase process, with the number of small businesses (i.e., with fewer than 100 employees) researching products and services online increasing.
The Social and Portable Inbox
Optimizing E-mail Marketing in the New Era of Communication Tools
Vision Report
David Daniels - July 10, 2008

Rising popularity of social messaging sites and synchronous forms of communication including text messaging and cell phone use are beginning to impact e-mail use volume and effectiveness. Year over year, the number of consumers saying they made purchases inspired by e-mail marketing is down.
Targeting Influential E-mail Subscribers
Tactics to Harness Influencers
Concept Report
David Daniels - July 1, 2008

JupiterResearch has identified a segment of online users as influencers. Marketers must therefore target and engage this audience differently.
Spreading the Message
Understanding Influential E-mail Subscribers
Concept Report
David Daniels - June 17, 2008

Consumers' voice is playing an increasingly large role in their making of informed decisions. Understanding Web site influencers' and shopping influencers' interaction with e-mail is therefore becoming particularly important.
E-mail Marketing to Hispanic Users
Understanding Similarities and Differences of Personal E-mail Use
Concept Report
Diane Clarkson - April 17, 2008

The Hispanic population is the largest US minority group. To effectively target members of this group, e-mail marketers must understand their personal e-mail preferences and promotional e-mail's influence on their purchases.
E-mail Marketing Buyer's Guide, 2008
E-mail Service Provider Evaluation
Vision Report
David Daniels - March 3, 2008

JupiterResearch's e-mail service provider (ESP) evaluation details the offerings of 32 vendors. JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers, and places them in three categories (i.e., full-service, small-/midsize-business, and large-enterprise).
US E-mail Marketing Forecast, 2007 to 2012
Vision Report
David Daniels - December 17, 2007

E-mail marketing has been subject to extensive price compression and has exhibited vastly different online spending patterns. With overall spending increasing online, agencies, publishers, and service providers must understand the ways in which category spending will change.
The Banality of Churn
E-mail Reactivation Tactics for Acquisition Success
Concept Report
David Daniels - November 19, 2007

Every six months, 17 percent of the US online population creates a new e-mail address. This persistent pattern of address churn frustrates marketers and underscores the need for reactivation tactics.
E-mail Marketing Adoption
Assessing Multinational E-mail Marketing Sophistication
Concept Report
David Daniels - October 29, 2007

US e-mail marketers will face increasing competition from their European peers as they begin to explore international e-mail opportunities. US e-mail marketing vendors seeking European expansion are therefore questioning the many unseen hurdles that lie ahead.
Sending from the Inside
Assessing the Value of On-Premises E-mail Marketing Technology
Concept Report
David Daniels - October 17, 2007

Market conditions—including e-mail list growth as well as ability to relatively better manage and contain persistent e-mail deliverability challenges—are allowing organizations to reevaluate the potential benefits of deploying on-premises e-mail marketing technology.
The Chaos of Content
Content Management Tactics for the 21st-Century Marketer
Concept Report
David Daniels - August 20, 2007

Content remains a top priority for marketers, highlighting the importance of content management capabilities for operational efficiency.
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