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European Digital Consumers



Overview
European Digital Consumers profiles the behavior, characteristics and attitudes of European consumers across digital platforms. It helps companies discover how Europeans are using digital technology and to determine market opportunity and demand. Based upon extensive proprietary consumer survey across numerous European countries, the research examines both key country level trends and emerging pan-regional patterns. European Digital Consumers analyzes consumer consumption of media, online activity evolution and emerging behavior patterns. It provides consumer segmentation schemes to give companies new lenses through which to view the European Digital Consumers and to help them learn how to reach elusive audiences.

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  Research Topics
  • Audience Segmentation
  • Online Activity
  • Online Demographics & Consumer Behavior
  • Country & Regional Trends
  • Media Consumption
  • Digital Youth
  • Audience Targeting
  • Consumer Attitudes
  • Central & Eastern Europe
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Digital Consumers in Italy
Understanding Unengaged Online Users
Concept Report
Marta Kowalczyk - August 9, 2008

Consumers in Italy are less likely to use the Internet than are those in any other European country except Greece, and the median amount of time Italian Internet users spend online has actually decreased between 2007 and 2008.
German Digital Consumers
Understanding Savvy Online Users
Concept Report
Tushi Banerjee - June 13, 2008

As broadband penetration in Germany continues to lag behind the European average, savvy online users in the country are increasingly focusing on information applications.
European Consumer Segmentation
Profiling Entertainment Seekers and Utilitarians
Vision Report
Mark Mulligan - May 23, 2008

JupiterResearch segmented the European online audience to better understand the way in which consumers use the Internet and how their usage may be mapped against demographic and digital sophistication variables. Four key groups were defined based on the amount of time consumers spent online, their participation in online media, and the utility activities they conducted.
Profiling Online Users
Understanding the Evolution of Online Activity
Vision Report
Tushi Banerjee - April 11, 2008

Europeans are spending more time online. In addition, increased broadband penetration is both changing the way they use the Internet and disrupting historical trends in geographic sophistication.
The Netherlands
Understanding Media-centric Behavior
Concept Report
Galina Naydenova - August 20, 2007

The Netherlands is one of the most mature Internet markets in Europe, as well as the leader in individual online adoption and household broadband adoption. This report assesses the demographic profile and online behavior of online users in the Netherlands, in addition to the penetration of various online activities among different user segments in the country.
Denmark
Profiling Sophisticated Online Users
Concept Report
Galina Naydenova - July 27, 2007

Denmark is one of the most digitally sophisticated countries in Europe and serves as a benchmark for the rest of its European counterparts. This report assesses the demographic profile and online behavior of users in Denmark, in addition to the penetration of various online activities among different groups of users in the country.
Data Essentials
Germany, 2007
Vision Report
Galina Naydenova - July 20, 2007

This Data Essentials report comprises highlights of JupiterResearch's market forecasts and consumer surveys for Germany. The report analyzes the growth in the online population, broadband access, digital TV (DTV), mobile adoption, mobile content and services, and online retail, in addition to assessing the attitudes and behaviors of Internet users in Germany.
Media Consumption in Germany
Understanding Declining Usage
Concept Report
Mark Mulligan - June 28, 2007

Broadband penetration in Germany continues to lag behind the European average, in turn impacting the online behavior of users in the country.
Media Consumption in the UK
Strong Growth Across All Media
Concept Report
Mark Mulligan - June 28, 2007

Recent online initiatives from many of the UK's leading broadcasters indicate the growing importance of the Internet in UK consumers' media mix and the perceived threat of online video consumption.
Worldwide Online Population Forecast, 2006 to 2011
Emerging Economies Catalyze Future Growth
Concept Report
Vikram Sehgal - June 21, 2007

This report details findings from JupiterResearch's latest worldwide online population forecast, comprising projections of online users by country across specific geographic areas.
Premium Music and Video
Monetizing Content in Spain's and Italy's Nascent Markets in the Face of Piracy
Concept Report
Galina Naydenova - June 14, 2007

Low willingness to pay, piracy, and limited availability of legal services make the environment for online content in Italy and Spain problematic. With only a fraction of online music and video users paying for content, paid content providers in those countries face challenges that are greater than ever.
Data Essentials
UK, 2007
Vision Report
Galina Naydenova - May 30, 2007

This Data Essentials report comprises highlights of JupiterResearch's market forecasts and consumer surveys for the UK. The report analyzes the growth in the online population, broadband access, digital TV (DTV), mobile adoption, mobile content and services, and online retail, in addition to assessing the attitudes and behaviors of Internet users in the UK.
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