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European Digital Home
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Overview
European Digital Home provides TV operators, consumer electronics vendors, telcos and Internet service providers identify their best prospects for supplying digital content and services to European households. It helps companies understand the wide-ranging impact that High Definition will have across the TV ecosystem including IPTV, Digital TV, Digital Terrestrial, On-Demand, gaming and DVD. The research analyzes the rapidly changing European TV market and supplies strategic advice to all companies seeking to understand both the evolution of the digital home in Europe and the changing roles that TV, console gaming and other digital platforms/devices play in European consumers' lives.
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Research Topics
- Digital TV
- Digital Video Recorders (DVRs/PVRs)
- Enhanced & Interactive TV
- High Definition Gaming and DVD
- High-definition TV (HDTV)
- Home Games Consoles
- IPTV
- Media Center PCs & Extenders
- Over-the-top TV
- Video on Demand (VOD)
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On-Demand TV
Profiling European Nonlinear TV Viewers
Concept Report
Laurence Meyer -
September 30, 2008
Digital-video-recorder (DVR) and video-on-demand (VOD) services that provide TV viewers with increased control over the time spent in front of their TV sets challenge traditional media activities such as DVD viewing. Consequently, profiling viewers who regularly record TV programs, watch DVDs, and/or use TV-based VOD services is worthwhile.
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Portable Media Players
Identifying Opportunity in a Maturing European Market
Concept Report
Mark Mulligan -
September 22, 2008
By mid-2008, Apple reported selling more than five billion tracks globally on its iTunes Music Store. At the same point in time, cumulative global iPod sales surpassed 160 million. Thus, 31 tracks have been sold for every one iPod.
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Premium TV Channels
Tactics for Competing with VOD Services
Concept Report
Laurence Meyer -
September 8, 2008
TV-based video on demand (VOD) services are becoming increasingly available. Because the programming of VOD services mainly focuses on cinema, these services compete for audience and wallet share with premium TV channels.
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Terrestrial TV and the Digital Dividend
Assessing the Role of High Definition in the DTT Market
Concept Report
Laurence Meyer -
July 22, 2008
The long-term competitiveness of the digital terrestrial TV (DTT) platform depends on its short-term ability to compete with other TV delivery platforms, all offering hundreds of TV channels and advanced TV services such as high-definition TV (HDTV).
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IPTV Strategies
Applying Lessons from Europe's Successful IPTV Operators
Concept Report
Laurence Meyer -
May 14, 2008
Internet protocol TV (IPTV) has struggled to find its bearings in many parts of Europe. However, operators have driven strong IPTV uptake in a few countries (i.e., France, Belgium, Spain, and Sweden).
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European Three-Screen Audiences
Charting the Rise of PC Video Consumption
Concept Report
Mark Mulligan -
May 5, 2008
The early success of European TV broadcasters' online video strategies (e.g., BBC's iPlayer) reflects consumers' growing demand for second-screen video content.
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IPTV in Europe
Targeting Secondary TV Sets to Drive Adoption
Concept Report
Laurence Meyer -
April 16, 2008
Internet protocol TV (IPTV) providers will need to explore innovative marketing options for signing up new subscribers as the end of the TV digitization process in Europe approaches and competitive pressure on the pay TV market increases.
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Canal+ Group Bets on Excellence in Marketing and Communications Alongside Premium Content to Keep Customers Loyal
Case Study
Laurence Meyer -
March 19, 2008
Canal+ Group is the leader in pay TV in France, with more than 10 million subscriptions to a wide range of TV services including Canal+ (premium general-interest TV channel and Canal+ Group's flagship service), Canal+ Le Bouquet (multichannel premium offer featuring four premium content channels built around Canal+), CanalSat (digital theme–TV-channel package), and CanalPlay (VOD service).
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Pay-TV Future
Differentiating Beyond Premium Content
Vision Report
Laurence Meyer -
March 19, 2008
The European TV market is experiencing rapid growth in free multichannel-TV adoption. With the launch of new TV platforms and new TV services, the competitive pressure among pay-TV operators is meanwhile increasing. In this highly competitive environment, substantively differentiating is key to acquiring customers and keeping them loyal.
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Value for Money, Simplicity, and Innovation Drives Freeview's Midterm Development Strategy
Case Study
Laurence Meyer -
March 19, 2008
Launched in 2002 and delivered by terrestrial network, Freeview is the most popular DTV offer in the UK. Freeview's channel lineup comprises 41 free-to-view TV channels, with 12 being commercial TV channels.
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Place-Shifting and Video Alternatives
Leveraging Consumers' Interest in Portable Video Inside and Outside the Home
Concept Report
Laurence Meyer -
January 28, 2008
Various systems competing with Sling Media's devices launched in 2006 and 2007. The development of the European place-shifting market will depend on vendors' ability to understand consumers' expectations of place-shifting.
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PC Ownership in Europe
Identifying Market Opportunities Resulting from Multiple-PC Ownership
Concept Report
Laurence Meyer -
October 8, 2007
Home-PC sales have remained steady during the past few years. As a result, increasing numbers of European households own multiple PCs and laptop PCs.
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