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Agency Agenda
Advertisers' Hot Buttons and Pain Points
Concept Report
Michael Greene -
September 22, 2008
Agencies are anxious to deliver competitive products and services as they face economic pressures.
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Collective Intellect Provides Buzz Monitoring for Automotive Manufacturer's Campaign Rollout
Case Study
Emily Riley -
August 18, 2008
Collective Intellect provided buzz monitoring services for a major automotive manufacturer.
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Improvement Direct Reduces Cost of Search Advertising and Improves Customers' Experience Using Web Site Analytics
Case Study
Emily Riley -
August 18, 2008
Participants include Omniture (a Web site analytics company), Tealeaf CX Reveal (a retail analytics product from Tealeaf Technology), and Improvement Direct (a home products online retailer).
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Managing the Marketing Message
Vision Report
Emily Riley -
August 18, 2008
Online advertisers know consumers have more options than ever before to learn about products and services. However, they are unsure about ways to best align online channels to maximize campaign effectiveness.
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Attribution
Transitioning from the Last-Click Model
Concept Report
Emily Riley -
July 28, 2008
The current online marketing model awards credit to the ad that directly generated a desired outcome, ignoring the many other ads that may have contributed to the user's actions.
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US Online Advertising Forecast, 2008 to 2013
Concept Report
Michael Greene -
June 24, 2008
Economic uncertainties are weighing on advertising budgets, and advertisers are responding by shifting dollars online.
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The New Ad Network
Managing Relationships During Industry Evolution
Vision Report
Emily Riley -
April 7, 2008
Google completed its acquisition of DoubleClick. Meanwhile, Yahoo! is in play, with Yahoo!, AOL, and MSN also making recent major network acquisitions. Advertisers consequently face new challenges in determining their ad network spending strategies.
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Rich Media Formats
Cutting Through Clutter
Concept Report
Michael Greene -
March 24, 2008
Out-of-banner rich media can help advertisers cut through clutter, but advertisers face significant hurdles in effective implementation.
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Cross-Media Campaigns
Removing Silos to Improve Coordination
Concept Report
Michael Greene -
March 10, 2008
Advertisers are shifting budgets online and face uncertainty regarding methods to best manage cross-media campaigns.
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US Online Category Advertising Forecast, 2007 to 2012
Vision Report
Michael Greene -
February 4, 2008
Ad dollars are shifting online, despite critical challenges in various industries (e.g., financial services, automotive) and an overall ad market slowdown.
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US Local Online Advertising Forecast, 2007 to 2012
Concept Report
Barry Parr -
January 15, 2008
Local advertising is becoming a key battleground on the Web. Online yellow pages have more than doubled their share of Web traffic, newspaper publishers are seeking to make up for lost print revenue, and search engines are sharpening the quality of their local results.
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Leading Telecommunications Company Uses [x+1] Optimization to Segment and Target Customers
Case Study
Emily Riley -
October 17, 2007
Participants include optimization service provider [x+1] and a leading telecommunications company.
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