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Social Marketing



Overview
Social Marketing helps companies capitalize on cutting-edge marketing techniques. Through best-practice analysis and consumer and executive surveys, the research shows marketers how to profit from the use of social networks, blogs, RSS, widgets and other emerging marketing tools, as well as how to develop, execute and measure word-of-mouth and viral campaigns. As an increasing number of consumers obtain their information from non-traditional sources, Social Marketing will help marketers gain unique insights into these burgeoning areas.

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  Research Topics
  • Advergaming
  • Blogs, RSS, Widgets
  • Buzz Monitoring
  • Community
  • Engagement Metrics
  • New Technologies
  • Social Networking
  • User-Generated Content
  • Video
  • Viral marketing
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Social Media Consumption
Identifying Marketing Opportunities
Concept Report
Michael Greene - September 23, 2008

Social media consumption has become mainstream, but marketers must understand key differences in behavior among demographic groups.
Widget Marketing
Overcoming Audience Fragmentation While Increasing Engagement
Vision Report
Michael Greene - September 16, 2008

Marketers are embracing widgets as a tool to engage elusive influential consumers on social networking sites and widget-enabled desktops and homepages, but many widgets linger in oblivion, failing to gain viral traction and deliver meaningful user engagement.
Social Networking Sites
Advertising on MySpace and Facebook
Concept Report
Emily Riley - September 11, 2008

Social marketers are eager to join users on social networking sites MySpace and Facebook but are misguided about the opportunities available.
Cultivating Community
Appealing to Consumer Passion Points
Concept Report
Michael Greene - July 31, 2008

Marketers are attempting to create a sense of community around their brands and products, but success remains elusive.
Social Marketing Scorecard, 2008
Evaluating Current and Future Spending
Concept Report
Emily Riley - July 17, 2008

Social marketing includes an extensive array of new tactics and metrics that are not scalable across Web sites, making it difficult for advertisers to determine where and how to spend their money.
Incentive Marketing
Cultivating Good Consumers and Avoiding Dealaholics
Concept Report
Michael Greene - May 30, 2008

Marketers are looking to sweepstakes and coupons to engage audiences and drive brand loyalty, but dealaholics threaten to devalue these tactics.
Viral Marketing
Leveraging Social Media Sites
Concept Report
Michael Greene - May 23, 2008

Twenty-four percent of marketers have run a viral marketing campaign, but many struggle to get the expected buzz.
Engagement
Defining and Encouraging User Engagement
Vision Report
Emily Riley - March 31, 2008

Engagement is a buzz word on social marketers' lips, but many do not know what type of engagement is valuable for their consumers, or how to maximize or even measure user engagement.
Community
Getting Value Beyond Product Launch
Concept Report
Emily Riley - February 8, 2008

As the importance of user-generated content (UGC) continues to increase, social marketers are keen to involve their brands and products in the conversation, often through online communities.
When Good Social Marketing Goes Bad
Combating Negative User-Generated Content
Concept Report
Michael Greene - January 10, 2008

Social marketers are experimenting with user-generated content (UGC), but risks of negative buzz loom large.
Podcast Advertising
Engaging Ad-Skeptical Consumers
Concept Report
Michael Greene - November 26, 2007

Podcast listeners are tech-savvy and influential consumers.
Key Trends in 2008
Concept Report
David Schatsky - November 19, 2007

Many trends JupiterResearch continues to analyze possess substantial momentum and will influence the development of the Internet and consumer technology arena through 2008 and beyond.
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