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Web Globalization



Overview
Web Globalization advises companies that are looking to take their sites and brands global, providing them with the tools to succeed as they expand their offerings abroad. Web Globalization helps clients understand the key elements of successful globalization and localization, from language translation to content localization and international search optimization. Drawing on consumer and IT executive surveys, case studies and forecasts, it assists companies in determining how to staff for globalization and how to balance spending with nascent revenues from international markets.

Covering the leading vendors of translation and localization services, as well as the agencies creating leading global marketing campaigns, this service helps companies understand how they can best globalize their online offerings and which online strategies have proven most effective in global markets.

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  Research Topics
  • Budgeting for Online Globalization
  • Customer Service
  • Global Internet Penetration
  • Global User-Generated Content
  • Global Web 2.0
  • Globalization Staffing Models
  • Globalizing Online Brand Campaigns
  • International Search Strategies
  • Language Translation
  • Local Content Partnerships
  • Multiplatform Strategies
  • Site Localization
  • US Consumption of Global Content
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Evaluating International Online Markets
Essential Factors to Consider
Concept Report
Zia Daniell Wigder - September 8, 2008

Companies are trying to determine the best way to evaluate different global markets as they look to launch new online initiatives.
Global Online Payments
Localizing Based on National Preferences
Concept Report
Zia Daniell Wigder - July 22, 2008

The global online payments landscape is far from uniform, with payment preferences greatly varying by country.
Customer Service Outside the US
Differentiating Through Customer Care Expertise
Concept Report
Zia Daniell Wigder - June 10, 2008

As US companies expand beyond US borders, they face the challenge of providing customer service that keeps costs in check and meets the needs of international markets.
Global Online Retail
Navigating Successful International Expansion
Vision Report
Zia Daniell Wigder - May 14, 2008

Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion.
Mexx Localizes for European Markets, While Centralizing to Keep Costs in Check
Case Study
Zia Daniell Wigder - May 14, 2008

Liz Claiborne–owned Mexx is a Dutch-based retailer with 9,000 outlets in more than 50 countries. During the past five years, Liz Claiborne's international sales rose 59 percent to almost $1.5 billion in 2007, largely due to the continued expansion of Mexx Europe and Mexx Canada. Although Mexx has struggled in some areas—shutting US stores last year, with plans to close all UK stores in summer 2008—the company remains bullish about its online operations. MexxDirect, the company's online division, operates online commerce sites in Germany, the Netherlands, and France. Later in 2008, the company will launch a site in Belgium, and one in Austria will likely follow.
Staffing for Globalization
Balancing Control with Local Input
Concept Report
Sonal Gandhi - April 8, 2008

Staffing global online efforts remains a challenge as companies expand their global Web presence.
Teen Globaphiles
Understanding Young Global Enthusiasts in the US
Concept Report
Zia Daniell Wigder - March 18, 2008

The globalization of technology and media means teens around the globe are embracing international trends.
User-Generated Content in International Markets
Mastering the Translation Challenge
Concept Report
Zia Daniell Wigder - February 27, 2008

Companies are trying to determine the best way to add user-generated content (UGC) to their international Web sites.
Web Site Localization
Best Practices in Global Expansion
Vision Report
Zia Daniell Wigder - January 16, 2008

Increasing numbers of companies are looking to international markets to fuel long-term corporate growth.
International Search
Benchmarking the Global Search Marketer
Concept Report
Zia Daniell Wigder - November 26, 2007

Increasing numbers of marketers are expanding overseas and optimizing their sites for international search.
Key Trends in 2008
Concept Report
David Schatsky - November 19, 2007

Many trends JupiterResearch continues to analyze possess substantial momentum and will influence the development of the Internet and consumer technology arena through 2008 and beyond.
Demographic Profile
Understanding the US Globaphile, 2007
Vision Report
Zia Daniell Wigder - October 2, 2007

The US online audience is becoming increasingly interested in content from other countries.
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