European Mobile Market Analysis

Mobile Utilities
Assessing Untapped Opportunities Around Mobile Phones' Daily Use
Concept Report
Thomas Husson - October 6, 2008

Use of mobile phones as clocks or calculators is now quite common. However, a range of new services that are neither communication- nor entertainment-centric is emerging. From location-based services to mobile payments, useful services for consumers' daily lives will gain traction in the coming years.

European Mobile Messaging Forecast, 2008 to 2013
Compensating for the Decline in SMS Revenues
Concept Report
Thomas Husson - September 29, 2008

Despite continued growth in short message service (SMS) volumes, revenues will decrease. Growth in messaging revenues will come from new-to-mobile communication formats such as multimedia messaging service (MMS), e-mail, and instant messaging (IM).

Subsidized Mobile Music Subscriptions
Target Entry-Level Offerings to Drive Mass-Market Appeal
Concept Report
Mark Mulligan - September 29, 2008

In December 2007, Nokia announced the forthcoming launch of Comes With Music (CWM), providing buyers of certain mobile phone handsets access to unlimited music free of charge for one year. Nokia will fully subsidize the cost of the music, and consumers will pay a monthly fee for continued access after their first year. Also, all music will be permanently owned but tied to the handset and to a PC. The service initially launches in the UK with Carphone Warehouse on the 5360 handset for prepay customers only. In September 2008, Sony Ericsson announced a similar service, PlayNow plus (PNP).

Mobile Devices
Meeting the Service Needs of Upgraders
Concept Report
Thomas Husson - August 16, 2008

From Samsung's Omnia to the Nokia N96, announcements of new smartphones highlighting the growing capabilities of mobile phones force mobile stakeholders to consider the kind of services that should be included on upgraded devices.

European Mobile Forecast, 2008 to 2013
Evaluating Mobile Services as They Reach Critical Mass
Vision Report
Thomas Husson - July 30, 2008

Hype around very high-speed mobile broadband technologies (e.g., Long Term Evolution), compelling new multimedia devices (e.g., iPhone, N96, Xperia), Google's Android platform, and Nokia's Ovi Internet services is fueling the industry's expectations of a new growth phase for mobile services. In this report, JupiterResearch provides an overview of the main market trends in Europe during the next five years.

Mobile Youth Consumers
Quantifying Use Patterns and Interest
Concept Report
Tushi Banerjee - July 22, 2008

Mobile entertainment services continue to grow in popularity among young mobile users. However, migrating use with increasing age concerns mobile operators.

Mobile Video and Live TV
Defining the Right Balance Between Two Complementary Offerings
Concept Report
Thomas Husson - May 20, 2008

Various mobile TV offerings—Swisscom's digital video broadcasting for handhelds (DVB-H) and Vodafone Germany's DVB for terrestrial (DVB-T)—will launch around the UEFA soccer cup. These launches will again raise debate and expectations regarding live TV.

The Mobile Content Value Chain
Evaluating the Impact of New Entrants
Concept Report
Thomas Husson - March 31, 2008

New entrants (e.g., Apple, Google, Yahoo!) and existing players (particularly handset manufacturers) are launching aggressive content strategies. In doing so, they disrupt the mobile content value chain, which was dominated by mobile operators until now.

Mobile Content
Evaluating the Impact of Side-Loading from PCs
Concept Report
Thomas Husson - March 10, 2008

New product launches are threatening to disrupt the mobile value chain by encouraging users to side-load content from PCs. Apple, Nokia, Yahoo!, and Google all have such hybrid mobile-PC strategies.

Omnifone Develops Innovative Subsidized Mobile Music Offering
JupiterResearch's Take
Concept Report
Mark Mulligan - February 11, 2008

Mobile music service provider Omnifone has partnered with handset manufacturer LG to create MusicStation Max (MSM), a prelicensed, free, unlimited mobile music download offering. LG will fully subsidize the cost to consumers. Mobile operators will run the service, allowing users to download over the air (OTA) and giving them access for 12 to 18 months. Content will play on handsets and PCs only.

Consumer Mobile Internet
Marketing Unlimited Data to Unleash Use
Concept Report
Thomas Husson - February 5, 2008

Mobile Internet pricing in Europe is being revamped with unlimited-use packages—from web'n'walk (June 2005) to X-Series (November 2006) and SFR Illimythics (November 2007). Relatively more affordable and transparent data-pricing offerings are thus gaining ground.

Mobile Advertising in Europe
Achieving Search and Display Revenues in the Long Term
Vision Report
Thomas Husson - December 26, 2007

The launches of Google's mobile search sponsored-links program and Blyk's ad-funded mobile virtual network operator (MVNO), combined with release of best-practices guidelines from the Mobile Marketing Association (MMA), highlight growing interest and hope generated by nascent mobile advertising revenues.