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Digital Home



Overview
Digital Home analyzes the market for digital consumer technologies as more consumer devices cross the divide between analog and digital. Digital Home helps companies understand consumer adoption of new consumer hardware and software technologies.

Covering the giants of personal computing and consumer electronics, as well as emerging startups, Digital Home helps businesses prepare for the market opportunities created by new technologies, understand why great products can often fail and gain insight into what it takes to succeed in a new era of consumer electronics and personal computing devices.

The research delivers frameworks to help understand which products are most likely to succeed and why and how to innovate through product development and marketing. Using proprietary consumer survey data and market forecasts, the service provides strategic guidance to all companies in the digital home arena, enables companies to assess the market opportunity for new digital products and advises companies on how to maximize revenue opportunities from emerging consumer behavior patterns.

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  Research Topics
  • High-definition Displays and Optical Disks
  • Productivity PCs
  • Consumer Operating Systems
  • Media Center PCs
  • Digital Video Recorders
  • Media Hubs & Streaming devices
  • Personal Productivity Applications
  • Consumer Online Applications
  • iPod Accessories for the Home
  • Integration & Convergence in the Home
  • Time Shifting
  • Surround Sound & Home Audio
  • Home Networks
Next
Apple Answers Home Entertainment Dilemmas with Apple TV
Case Study
Nathan Safran - October 10, 2008
Evolution of the Television
From Passive Consumption Device to the Entertainment Center of the Home
Vision Report
Nathan Safran - October 10, 2008

The television has evolved from a passive consumption device that received limited over-the-air programming, to the entertainment center of the home where multitudes of activities come together. Going forward, consumers will be most interested in enhancing their television viewing experience with improvements in picture quality and the ability to play high-definition (HD) programming.
Samsung Goes 3D with Its Televisions
Case Study
Nathan Safran - October 10, 2008
Television Set-Top Box
Focal Point for Convergence in the Home
Concept Report
Nathan Safran - August 8, 2008

The recent announcement of day and date availability of new movie releases on video on demand (VoD) cable systems alters the landscape of the home entertainment ecosystem. Understanding how the change positions the set-top box (STB) is important for multiple service operators (MSOs) and device manufacturers.
Blu-ray
Not yet a Winner Despite the Death of HD-DVD
Concept Report
Nathan Safran - July 11, 2008

The recent demise of the HD-DVD high-definition optical disk format has caused some to crown Blu-ray the big winner in the optical disk format wars. However, it is not yet clear that consumers will upgrade from standard DVD, and alternative content sources also remain a possibility.
Consumer Digital Video
A Shift in User Video-Generation Behavior
Concept Report
Nathan Safran - May 22, 2008

Consumer video-generation behavior is changing with advances in technology. Understanding how user behavior has evolved is key for vendors operating in the digital video industry.
Wireless Ubiquity
Integration in Consumer Electronics Providing Differentiation in Mature Market
Concept Report
April 25, 2008

More devices are going wireless with the integration of Bluetooth, Wi-Fi, and other wireless technologies.
Digital Home
Moving Beyond the Concept of the Three Screens to Uncover New Revenue Opportunities
Concept Report
March 24, 2008

Consumers are faced with more than the notion of three screens. The ubiquity of multiple screens in multiple locations in the home reflects a changing role in their purpose and function.
Portable Media Players
Finding the Sweet Spot to Differentiate Product Offerings
Concept Report
March 7, 2008

MP3 player sales have slowed, raising questions about the role of portable media players and how competitors might best compete with Apple in a shifting market.
ITization of the Digital Home
Countering the Consumer Backlash Against Complex Digital Technology
Concept Report
February 20, 2008

Consumers are being charged with the task of managing increasingly complex environments for home and mobile use.
Digital Imaging
Uncovering New Revenue Options in a Mature Market
Vision Report
February 11, 2008

The consumer transition to digital imaging is complete, with little change in consumer behavior year over year. The challenge for vendors will be to find new revenue opportunities and ways to further evolve consumer behavior over time.
Canon SD Series Offers Differentiation in the Point and Shoot Market
Case Study
February 7, 2008
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