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Online Media & Programming
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Overview
Online Media & Programming focuses on the strategy and tactics of online content programming and the business of online media. The emergence of social media, mass broadband, and the resurgence of online advertising are catalysts for programmers to reinvent their Web sites and drive dramatic market share shifts. Drawing on extensive consumer surveys about online and off-line media behavior, traffic data, audience segmentation and best-practice analysis, Online Media & Programming advises clients on how to use online content to achieve audience objectives (e.g., acquisition, retention, sales, ad revenues, steering audiences to other assets or partners), and how to exploit user-generated content.
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Research Topics
- Ad Sales Strategies
- Cross-Media Programming
- Licensing & Syndication
- Long-Tail Content
- Media Consumption & Cannibalization
- Online Navigation
- Paid Content & Services
- Personalization
- Portals
- Social Media & User-Generated Content
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Living with Portals
Implementing Strategies for Independence
Concept Report
Barry Parr -
July 3, 2008
Microsoft's bid to acquire Yahoo! has cast renewed attention on the portal sector and the methods media companies should use to compete in a world where the concentration of influence is increasing.
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Site Customization
Capturing Serious Users
Concept Report
Barry Parr -
April 15, 2008
Around since the beginning of the Web, customization has not reached mass adoption. However, social networks and widgets may change that.
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Media Trends
Understanding Change Catalysts
Vision Report
David Card, Michael Greene -
February 8, 2008
While media becomes increasingly fragmented, the evolution of online advertising and the rise of social media are set to shake up the industry.
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US Paid Content Forecast, 2007 to 2012
Concept Report
David Card -
January 29, 2008
With online advertising booming, many online media and content companies are de-emphasizing paid content strategies.
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Site and Network Navigation
Trends Force New Paradigm
Vision Report
David Card -
December 28, 2007
Even in the user-driven, on-demand, search-facilitated environment of Internet media, content programmers can steer their audiences. But, in the Web 2.0 world, that task is more like herding cats than sheep.
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Key Trends in 2008
Concept Report
David Schatsky -
November 19, 2007
Many trends JupiterResearch continues to analyze possess substantial momentum and will influence the development of the Internet and consumer technology arena through 2008 and beyond.
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Widgets
Delivering Applications Users Want
Concept Report
Barry Parr -
October 22, 2007
Users of social networks, bloggers, and others have quickly adopted the use of widgets—small programs that add utility or outside information to their pages. Use of widgets is quickly becoming a key element of networked media strategies.
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Green Adults
Tapping into an Older, Informed Audience
Concept Report
Zia Daniell Wigder -
August 16, 2007
The environment is a concern for one-half of all online consumers. Those who are most concerned about the environment demonstrate unique behavior online.
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Green Teens
Reaching a Trendy, Engaged Audience Online
Concept Report
David Card -
July 13, 2007
Green is in this year, and US teenagers are participating in the trend.
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Ad Sales Strategies, 2007
Addressing Advertisers' Hot Buttons
Concept Report
David Card -
June 14, 2007
US spending on online display advertising will increase 21 percent in 2007 to $7.7 billion.
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Next-Generation Search and Navigation
Differentiating from the Big Three
Concept Report
David Card -
May 15, 2007
Keyword-based search is the main navigation technique for the Web. As traditional media fragment and stretch out into long-tail markets, search will reach even deeper into consumers' media experiences.
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Newsweek Moves from Comments to Social Networking
Case Study
Barry Parr -
May 7, 2007
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