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The Consumer Side of Analytics
Understanding Cookie Avoidance Behavior
Concept Report
John Lovett -
September 30, 2008
Data accuracy woes force Web site operators to understand consumers' attitudes and behavior regarding cookies. Furthermore, federal scrutiny of online privacy is escalating the importance of clear and legal policies.
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Recommendation Technologies
Analyzing Recognition, Relevance, and Returns
Concept Report
John Lovett -
September 15, 2008
Customer-behavior data are rapidly amassing for online retailers in both volume and valuable insights. Site operators are seeking methods to glean knowledge from the data to provide the right products to the right customers at the right time.
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Sourcing Analytics Help
Options for Service, Support, and Strategy
Concept Report
John Lovett -
September 8, 2008
Today's Web analytics tools are complex, often requiring vendors' support and external resources to properly implement, manage, and interpret data.
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Web Analytics Buyer's Guide
Assessing Vendors' Competencies and Value
Vision Report
John Lovett -
July 14, 2008
Web analytics capabilities have proliferated during recent years, providing customer insight and measurable value for organizations of all sizes. These benefits have entrenched analytics as a necessary tool within marketers' arsenal. However, identifying requirements and selecting vendors remains a complex process.
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Site Search
Building the Ultimate Results Page
Concept Report
John Lovett -
July 7, 2008
Visitors using site search functionality have very specific needs and wants, but delivering highly effective results for the masses is perplexing.
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Site Performance and Scalability
Creating Efficiency Within a Changing World
Concept Report
John Lovett -
May 27, 2008
Web site availability and seamless page rendering have become assumed luxuries for most US consumers. However, site operators are incessantly challenged to reliably deliver online content and applications.
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Practical Analytics
Rightsizing Data Use
Concept Report
John Lovett -
March 11, 2008
Site operators have options for measuring online initiatives ranging from enterprise analytics solutions to analytics tools embedded within applications. Data reconciliation is often unfeasible and frequently fuels incorrect assumptions and misguided strategies.
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Widgets
Measuring Value and Results
Concept Report
John Lovett -
February 26, 2008
Web widgets are multiplying, and these seemingly innocuous bits of code sometimes accomplish highly strategic objectives. Site operators are challenged to capitalize on the buzz of widgets, while delivering value and results.
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University of Wisconsin-Milwaukee Centralizes WCM to Decrease Costs and Improve Technology Delivery
Case Study
John Lovett -
January 15, 2008
University of Wisconsin-Milwaukee is using the CommonSpot WCM product from PaperThin.
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Voice of America Seeks Solution to Facilitate Multilanguage Content Publishing
Case Study
John Lovett -
January 15, 2008
Voice of America's news portal (voanews.com) is operated by the International Broadcasting Bureau (IBB).
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Web Content Management
Maintaining Process amid Change
Vision Report
John Lovett -
January 15, 2008
Web site evolution will force site operators to maintain competitive advantage by adopting flexible and scalable content management solutions. By avoiding adoption, they risk losing visitors to relatively more innovative and captivating Web sites.
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Web Site Usability
Technology Meets Tradition
Concept Report
John Lovett -
January 2, 2008
Technology increasingly fuels Web site design, innovation, and interaction, but usability is mired in traditional tactics. Within an evolving online environment, design experts are challenged to understand customers' attitudes and reactions.
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