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Channel 4 Uses Free TV Content to Build Audience and Extend Reach, but Also Drives Users to Paid-for Content
Case Study
Nick Thomas -
September 30, 2008
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Internet TV
Making Free Pay
Vision Report
Nick Thomas -
September 30, 2008
The new phase of European online video growth is being driven by legitimate sites offering predominantly free longer-form TV. As audiences grow, buyers will remain niche, but broadcasters and video aggregators must target them in the short term as online video advertising models mature.
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Sky Offers TV Content Free Online to Protect Subscriptions
Case Study
Nick Thomas -
September 30, 2008
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European Music Consumer Survey, 2008
Target Social Fans to Drive Engagement
Concept Report
Mark Mulligan -
September 24, 2008
Social music sites such as imeem and Last.fm have strong music-focused communities built around compelling music features, but artist pages on MySpace and Bebo remain a core destination for online music fans.
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Movies Online
Engaging European Buyers
Concept Report
Nick Thomas -
September 16, 2008
The popularity of online catch-up services, such as the BBC's iPlayer, demonstrates a growing online audience in Europe for longer-form content, including movies. While the European online movie rental business is still nascent, initiatives from the likes of Apple and Amazon offer new strategies in this space.
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High-Quality Audio
European Digital Music Consumers
Concept Report
Mark Mulligan -
July 24, 2008
In April 2007, EMI, together with partners Apple and 7Digital, announced that it would be selling its catalogue without digital rights management (DRM) at twice the audio quality of standard files (256 kbps compared with 128 kbps) at a slight price premium compared with standard-quality, DRM-wrapped files. In October 2007, Apple standardized pricing to match that of standard tracks.
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Paid Online Content
Using Social Networks to Target Young Buyers
Concept Report
Nick Thomas -
June 23, 2008
Companies must identify online users who will pay for online content as well as content they will pay for and places to find them, with the majority unwilling to pay for such content.
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Online News
Using Video to Engage European Users
Concept Report
Nick Thomas -
June 4, 2008
Online video is increasingly popular among news users online, and is central to news providers' strategies for boosting users' loyalty and time spent on their sites.
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Online News
Where to Successfully Engage Young Europeans
Concept Report
Nick Thomas -
May 15, 2008
Online news is a major driver of Web traffic, but traditional news brands online face increasing competition from aggregators such as portals and search engines.
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European Digital Music
Converting Nonbuyers
Concept Report
Mark Mulligan -
May 5, 2008
A host of innovative digital music service announcements indicate renewed momentum in the digital music marketplace. However Apple's iTunes Music Store remains the dominant force.
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BBC's iPlayer Initiative Delivers User-Friendly Online Catch-Up Service
Case Study
April 16, 2008
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Online Video in Europe
Managing TV Audience Fragmentation
Vision Report
Nick Thomas -
April 16, 2008
As online consumption of video grows, broadcasters in Europe must develop strategies for distributing their content across online and TV to ensure they continue to engage users in an increasingly fragmented media landscape.
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