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User Reviews
Engaging European Online Buyers
Concept Report
Nick Thomas -
September 11, 2008
With high consumer demand for user reviews, sites must understand and harness their appeal to attract buyers online.
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Media Retailing in Europe
Profiling Online Buyers of Books, CDs, and DVDs
Concept Report
Marta Kowalczyk -
July 25, 2008
Recent developments in e-books, digital music, and online video have shined the spotlight on the digital delivery of media content. However, online sales of physical media—such as printed books, CDs, and DVDs—continue to grow across Europe.
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Global Online Retail
Navigating Successful International Expansion
Vision Report
Zia Daniell Wigder -
May 14, 2008
Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion.
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European Online Travel Forecast, 2007 to 2012
Concept Report
Dorothee Vogel -
April 30, 2008
The European Travel Market is following US adoption trends as an increasing share of travel revenue is generated online. However, even the relatively strong UK online travel market will take at least four more years to reach the level of online travel channel share the US market has already achieved.
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Cross-Border Online Commerce
Exploiting the European Cross-Border Opportunity
Concept Report
Dorothee Vogel -
March 14, 2008
The European Commission is currently reviewing eight directives to further deepen the single market. In particular, the Distance Selling Directive aims to increase the attractiveness of cross-border trade through e-commerce.
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Online Wardrobing
Using Peak Sales Periods to Move Buyers Across Categories
Concept Report
Dorothee Vogel -
February 22, 2008
During peak sales periods such as the festive season (generally known as the holiday season in the US), Easter, or the back-to-school season, shoppers are looking online for gifts across a range of categories. This is a unique opportunity for online retailers to inspire consumers to shop in new categories beyond the ones in which they typically purchase.
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Cross-Border Online Commerce
Broadening Online Customer Acquisition Horizons in Europe
Concept Report
Dorothee Vogel -
January 7, 2008
As the online retail marketplace continues to mature, US commerce players are looking to leverage the faster-growing European market, while European players are casting a wider net.
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Green Online Travel Buyers
Assessing the Ethical Marketing Opportunity Online
Concept Report
Dorothee Vogel -
December 6, 2007
The European Union Emission Trading Scheme (EU ETS) will enter its second phase in 2008, when aviation emissions will be included. This proposal has brought new pressure for the tourism industry.
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Asda Communicates Goals of Affordability and Sustainability to Customers
Case Study
Dorothee Vogel -
November 23, 2007
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European Green Consumers
Identifying and Seizing the Opportunity Online
Vision Report
Dorothee Vogel -
November 23, 2007
Retailers and travel companies are repositioning themselves to meet green consumer demand and react to consumers' growing environmental awareness.
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Lastminute.com Incorporates Green Alternative into Online Purchase Cycle
Case Study
Dorothee Vogel -
November 23, 2007
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Online Personal Care Sales
Leveraging Strong Channel Growth in Europe
Concept Report
Dorothee Vogel -
October 11, 2007
As the European online retail marketplace continues to mature, less developed categories such as personal care will provide significant opportunity for growth, which will augment retailers' sales during the festive season (generally known as the holiday season in the US).
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